EVENT: FASHION EYES ART | MARCHON 2012/2013 COLLECTION LAUNCH
The new season eyewear collections from some of the world’s top fashion houses, including Chloé, Pucci, Ferragamo, Fendi, Valentino and Michael Kors were elevated to works of art as part of a creative exhibition of sculptures in Dubai.
Marrying fashion with art, the innovative event was organised by Marchon, manufacturers and distributors of the world’s top eyewear brands, to launch the 2012/2013 collection of the company’s flagship fashion brands to the Middle East markets. Held on the private viewing deck of The Palace in Old Town, Dubai, the stylish event was attended by Marchon Gulf’s regional clients, buyers and the fashion press. The exhibition included sculptures created by three of the region’s most established artists: Zena Assi, Ahmed Askalany and Ahmed Al Bahrani, and was curated by the leading art gallery artsawa.